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| Тема |
 икон. термини ( англ) |
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| Автор |
vaa_nya (непознат
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| Публикувано | 20.10.08 21:33 |
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Здравейте!
Изпитвам затруднение при превода на два термина и моля, ако някой може да ми помогне. Термините са "up selling" и "cross selling". Ето и дефинициите им:
Up-selling is a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling can imply selling something additional, or selling something that is more profitable or otherwise preferable for the seller instead of the original sale.
Cross-selling is defined by the Oxford English Dictionary as "the action or practice of selling among or between established clients, markets, traders, etc." or "that of selling an additional product or service to an existing customer"
Благодаря предварително!
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