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| Тема |
 Имат нов стратегически продукт - TGI [re: Cмъpф] |
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| Автор |
all_loosers (looser) |
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| Публикувано | 27.01.02 16:57 |
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Зарежете клюките за друг път ;)
Има една много интересна друга новина - лицензант са за България на TGI - Target Group Index.
Надявам се някой от тях скоро да представи какво точно е TGI.
Междувмренно за подробности може да се ползва това:
А за по-мързеливите:
The TGI Survey
A TGI survey collects information on many different aspects of its respondents . Not only do we ask our respondents about their product and brand use but also about their leisure activities, their use of services, their media exposure and preferences, their attitudes and motivations and of course demographics. This means that the data available to you is extremely broad and flexible, presenting virtually endless opportunities for market analysis and segmentation and helping you develop your targeting and consumer understanding.
All TGI data is weighted to match known demographic profiles, and our media measures either constitute national media currency themselves, or are re-weighted to match the accepted currency.
Powerful Analysis Software
A central element of the TGI proposition is specially developed suites of analysis software. These enable subscribers to conduct powerful analyses for themselves, ranging from simple cross-tabulations to complex multivariate segmentations. Whatever the project, the software provides fast and flexible access to data.
Excellent Client Service
Effective client service is a major priority for TGI – we aim to help all our clients achieve maximum value from their subscriptions. TGI has established an extensive programme of training, covering both data and software. All products are fully supported in every country in which a TGI survey is conducted. We recruit and train executives to empathise with a client’s priorities and commercial considerations, as well as being efficient and sensitive users of TGI data.
Heritage and Innovation
Since the first Target Group Index was conducted in 1969, TGI has consolidated its position as the global standard for single-source surveys. This has been due in large measure to a ground-breaking schedule of innovation and progression which has consistently added value to the end product, while retaining the vital function of producing meaningful trend data over the years.Редактирано от all_loosers на 27.01.02 17:02.
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