Мерлин!
66 отговора
1084 прегледа
Заключена
And more..to come
Before being erased forever and for whatever..
The Real Story Goes...
When Nietzsche declared the death of God in 1882, L. Frank Baum was 26 years old. As a journalist, Baum more than others had a sense, perhaps, of the obviousness of Nietzsche’s statements. In 1890, Baum wrote, “The age of faith is sinking slowly into the past.” Instead, he declared, we had a new “unfaith” and an “eager longing to penetrate the secrets of Nature—an aspiration for knowledge we have been taught is forbidden . . . the number of churchgoers is gradually growing less. The people are beginning to think that studying science . . . is the enemy of the church. Science we know to be true.” (quoted Leach 247)
But Baum was more than just a journalist. He was also a shopkeeper, a window dresser, and a storyteller. The Wonderful Wizard of Oz was, in fact, part of the founding of the public relations industry. As such it is telling much more than a mere pleasant tale for children. His was a parable of economics and moral philosophy that prefigured humanity’s first century devoid of God.
At the popular level, the convergence of three trends explains much of the story’s context: the death of God, the rise of the consumer economy, and the birth of the film medium occurred at precisely the cultural moment we’re discussing—1900. Imagine in hindsight L. Frank Baum in April of that year writing his introduction as a kind of symbolic Easter farewell to the Christian God at the dawn of a century that felt it no longer needed Him. Baum ushered in the popular version of the new pragmatism that subsequently swept the culture with this introduction:
Folklore, legends, myths, and fairy tales have followed childhood through the ages, for every healthy youngster has a wholesome and instinctive love for stories fantastic, marvelous, and manifestly unreal. The winged fairies of Grimm and Andersen have brought more happiness to childish hearts than all other human creations.
Yet the old time fairy tale, having served for generations, may now be classed as “historical” in the children’s library; for the time has come for a series of newer “wonder tales” in which the stereotyped genie, dwarf, and fairy are eliminated, together with all the horrible and blood-curdling incidents devised by their authors to point a fearsome moral to each tale. Modern education includes morality; therefore the modern child seeks only entertainment in its wonder tales and gladly dispenses with all disagreeable incidents.
Having this thought in mind, the story of “The Wizard of Oz” was written solely to please children of today. It aspires to being a modernized fairy tale, in which the wonderment and joy are retained and the heartaches and nightmares are left out.
Baum’s last line has, wittingly or not, served as the guiding philosophical principle of the advertising industry ever since. As Neil Postman, Sut Jhally, James Twitchell, Ken Sanes, and others have pointed out, most advertisements operate precisely as “modernized fairy tales” or “updated religious parables,” delivering the citizen from the hell of their sinful non-consumer existences to the heaven of their material desires fulfilled beyond measure.
a crummy commercial?
The faster your computer, the longer it has to wait for you
The Real Story Goes...
When Nietzsche declared the death of God in 1882, L. Frank Baum was 26 years old. As a journalist, Baum more than others had a sense, perhaps, of the obviousness of Nietzsche’s statements. In 1890, Baum wrote, “The age of faith is sinking slowly into the past.” Instead, he declared, we had a new “unfaith” and an “eager longing to penetrate the secrets of Nature—an aspiration for knowledge we have been taught is forbidden . . . the number of churchgoers is gradually growing less. The people are beginning to think that studying science . . . is the enemy of the church. Science we know to be true.” (quoted Leach 247)
But Baum was more than just a journalist. He was also a shopkeeper, a window dresser, and a storyteller. The Wonderful Wizard of Oz was, in fact, part of the founding of the public relations industry. As such it is telling much more than a mere pleasant tale for children. His was a parable of economics and moral philosophy that prefigured humanity’s first century devoid of God.
At the popular level, the convergence of three trends explains much of the story’s context: the death of God, the rise of the consumer economy, and the birth of the film medium occurred at precisely the cultural moment we’re discussing—1900. Imagine in hindsight L. Frank Baum in April of that year writing his introduction as a kind of symbolic Easter farewell to the Christian God at the dawn of a century that felt it no longer needed Him. Baum ushered in the popular version of the new pragmatism that subsequently swept the culture with this introduction:
Folklore, legends, myths, and fairy tales have followed childhood through the ages, for every healthy youngster has a wholesome and instinctive love for stories fantastic, marvelous, and manifestly unreal. The winged fairies of Grimm and Andersen have brought more happiness to childish hearts than all other human creations.
Yet the old time fairy tale, having served for generations, may now be classed as “historical” in the children’s library; for the time has come for a series of newer “wonder tales” in which the stereotyped genie, dwarf, and fairy are eliminated, together with all the horrible and blood-curdling incidents devised by their authors to point a fearsome moral to each tale. Modern education includes morality; therefore the modern child seeks only entertainment in its wonder tales and gladly dispenses with all disagreeable incidents.
Having this thought in mind, the story of “The Wizard of Oz” was written solely to please children of today. It aspires to being a modernized fairy tale, in which the wonderment and joy are retained and the heartaches and nightmares are left out.
Baum’s last line has, wittingly or not, served as the guiding philosophical principle of the advertising industry ever since. As Neil Postman, Sut Jhally, James Twitchell, Ken Sanes, and others have pointed out, most advertisements operate precisely as “modernized fairy tales” or “updated religious parables,” delivering the citizen from the hell of their sinful non-consumer existences to the heaven of their material desires fulfilled beyond measure.
a crummy commercial?
The faster your computer, the longer it has to wait for you
Re: Welcome to Merlin s World
Oh... Merlin, wizard of Oz, get me rid of my paper heart and give me strength! 
Или казано на нашенски - "Леле, малък съм и слаб, талаъсмът ще ме изяде!" - ако си спомням добре, това беше над някоя от главите в "Трудно е да бъдеш Бог" на Стругацки.
Не накърнявай честолюбието на семейство котки
...contigo yo quisiera caminos infinitos recorrer...
Или казано на нашенски - "Леле, малък съм и слаб, талаъсмът ще ме изяде!" - ако си спомням добре, това беше над някоя от главите в "Трудно е да бъдеш Бог" на Стругацки.
Не накърнявай честолюбието на семейство котки
...contigo yo quisiera caminos infinitos recorrer...
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