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| Тема |
 Полиция и ПР |
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| Автор | kidem (Нерегистриран) | |
| Публикувано | 06.03.02 15:18 |
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Уважаеми колеги, ето мнение от ПР-дискусия вИнтернет. И в същото време - зов за ПР-помощ за лондонската полиция. Надявам се повече хора да могат да го разберат и можем да го дискутираме, като проблеми, комуникации, равнише на възприемане, нужди, цели, инструменти, публики, обществено доверие и пр. Напомня ли ви на нещо? Умишлено не съм сложил името на поставилия постинга.
Hi everybody,
I need help again. This is a campaign about London Metropolitan Police
Station. They want to recruit as much people as possible. Because they are
short of work force. They are suffering from the perception about the
police force in general, such as racist, discriminating etc. They also
suffer from the perception about the hardship of the career, like night
shifts, bloody crimes, coping with problematic people around etc. So that,
they have to change the preconception about the police force in the society
as well as convincing people to join the force. They are having a
reconstruction period esp. about recruitment credentials. They want Asians,
women, black people to join the force as well to change their prevailing
image.
So, this will be a Marketing Communication campaign actually, but I think I
have to focus more on PR. In the last years they did TV ad campaigns
endorsed celebrities. But I don't think this is real what they had to do.
Finally, I need your ideas about tha target audiance, objectives and the
tools/mediums to be used. Is there anybody dealt with such an issue before
? Or anything related will be of help. This campaign has to be realistic as
much as possible, because it will be presented to real agencies.
Thnx in advance,
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