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Unpopular Nokia 5510
20 December 2001

The new Nokia model 5510 has not been the success Nokia expected. 5510 is targeted at the young generation mobile users, but this time Nokia has developed a phone that's not very popular by the consumers.

5510 is marketed as an entertainment model with MP3-player, FM-radio and a qwerty-keyboard. Radical design, good sound and slogan like "Phat prizes. Phreaky sounds. Phenomenal vibes" does not push the 5510 up the sales ranking. Most reviewers have pointed the thumb down for this different phone. They criticize Nokia's focus on the music functions in the model, and that the phone functions are down prioritised.

This is good news for Motorola, Siemens and Ericsson. Ericsson is having problems producing enough of their popular T65 and T68 models.

Retailers points out that the Nokia 5510 is too expensive and that the large size of the model doesn't favour the phone. With it's 155g, the Nokia 5510 weight more than twice than Ericsson's latest model T66.

Редактирано от DTMF на 11.03.02 09:44.